Dec 7, 2009
Maximizing the Effectiveness of Marketing in the Single and Multifamily Rental Industry
RentBits recently published an interesting paper in which they surveyed 1000 renters and asked these questions:
- What type of housing is currently in high demand?
- What marketing sources are potential tenants using, and how do they use them?
- When searching for housing, what are potential tenants looking for?
- What makes location important?
- What is the importance of pricing and knowing the average rental rate for your area?
- How long is a potential tenant willing to wait for a response from a property manager?
- How does rental search vary for different demographics?
Some findings include:
- 83% of respondents were interested in a rental house as oppose to an apartment.
- 93% of respondents were searching 2 or more websites for rentals.
- Price and location seem to be the two more important factors.
View the entire report here.