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Spoke with Joshua Dorkin, founder and CEO of BiggerPockets.com, last week about adoption of social media in the real estate market. BiggerPockets.com is a real estate professional social network, who’s slogan is “31,131 people are currently networking their way to real estate success… Are you?”

Networking their way to real estate success… At first, I was weary of how that resonates with me.  But then I thought about how people MySpace’d, Twitter’d, YouTube’d, and Linkedin’d themselves to fame and success.  Social media and social networks provide an opportunity for unparrelled exposure… which in the case of real estate professionals can directly translate to success.

“The goal of BiggerPockets.com is to help real estate investors, professionals, and consumers to connect, share knowledge, make deals, and market themselves and their businesses,” says Josh.  

Similar to many of the incentives to joining a network like Facebook, BiggerPockets.com allows users to meet with real estate colleagues, create and join groups, and share ideas.  For some real estate agents on BiggerPockets, the incentive structure goes behind increasing social status or self-expression.  Agents gain financially from procuring business from the network on BiggerPockets.

Thus, BiggerPockets.com recently announced Pro Accounts, which gives agents a suite of additional functionality for a monthly subscription.  The freemium model has worked well for Linkedin because users gain financially from the network, so I’m sure BiggerPockets will succeed with it’s new Pro Accounts revenue model.  I wonder if Facebook could charge brands for fan pages on a per “fan” basis?  (Higher bidder per fan gets premium placement throughout the site?).

Josh is a great guy and is looking for feedback, so send him some if you have any.

 

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