The Air Force has made an effort to be more active online. The issue is that most members of the Air Force or any organization for that matter are unfamiliar with online norms and rules of engagement. Here is an interesting graphic of their instructions to different response scenarios.

[...] like a general statement in an even broader and vague social media strategy. So similar to the Airforce’s response to social media, here are some strategies on how to handle 4 online personality [...]